Real options theory is based on  Nobel Prize-winning work on financial options, and has captured the interest of executives, managers, and investors who need to understand the future profitability of an asset.

Originally developed to value technology initiatives
and companies, the method is now being applied broadly across various businesses and industries.

The Real Options Solution offers comprehensive coverage of the real options approach with a five-step framework and examples for applying the author's unique Total
Value Model based on Real Options analysis. This approach will help executives and investors minimize the risk of committing to new ventures and delivers a framework flexible enough to apply to business initiatives in all types of companies.


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from John Wiley & Sons

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